Romney: Attracting the Undecided & Inspiring the Base

Three days ago, The New York Times posted Romney’s Potential Running Mates. The list provides a quick reference to those the media considers on the “short list.”

From time to time, MittRomneyCentral.com publishes the opinions of guests — these views are theirs alone. Following is an opinion of guest Troy Tate of Orange County, California.

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Troy Tate

This is the most important election in my lifetime. We have a community activist/agitator (Obama) in the Oval Office, whose overall objectives are to amass power and to spread the wealth so he can create a permanent underclass dependent on government. Four more years will likely tip the balance and forge an era of progressive/liberal rule. Obama has led America down the road to mediocrity and despair at home and to weakness and ambivalence abroad. But Obama’s got the media, Hollywood and an increasingly dependent group of Americans pulling for him. On the other hand, we have a challenger who can and will turn it around and keep us from falling off a cliff—Romney.

What does Romney do to win? Romney needs to fire up his base, including tea party conservatives, to give their all to his campaign at the grassroots level. Romney also needs to win over the hearts of the undecided voters who either voted for Obama in 2008 or didn’t vote at all. This undecided group of voters either might reluctantly vote for Obama or not vote at all in November. Yes, these voters may be dissatisfied with what’s happening with the government deficits, the economy, immigration and America’s loss of power and influence in the world but they don’t want to take a chance on another candidate who may make things worse. They’re not sure they can trust the challenger any more than they trust the incumbent.

How does Romney persuade these “swing voters” to go his direction? How does he earn their trust? Telling them what policies he will implement when he becomes President will not move the needle. Romney moves the needle when he connects with their hearts and helps them to see what’s at stake with our country, our freedoms, our children’s futures and our security as a sovereign nation. Romney wins them over when he shares from his core what he believes and why he believes it and passionately articulates his overall vision for America. He must focus on his “why”—why he is running and why his winning will matter a lot in their lives and the lives of their loved ones. Conservative principles articulately and passionately shared (especially on fiscal and economic issues) will win over the hearts of those teetering on the fence.

When Romney connects passionately with these voters and they feel his commitment, his beliefs and his vision, they will listen to him share what he will do and how he will do it. If Romney focuses on the policies he will implement without first connecting with their hearts, it will be much more difficult to sway these “on the fence” voters.

So this is what I would tell Governor Romney if we could talk over the phone or face to face about how to win this election:

Governor Romney, people are moved to trust you as a leader when you share those core beliefs, values and principles that are diametrically opposed to those of Obama. People are moved when the importance of what you are saying is not just in the words you select but in your voice, in your eyes and face, and in your gestures. People are moved when you speak from the heart and articulate conservative positions that survive any attacks because they are tied to timeless truths and core principles articulated in the Declaration of Independence. When these undecided voters truly start to sense what is at stake as they hear you describe it and start to feel that you are an advocate of values they hold dear, they will be motivated to support you. That’s what Reagan did so well to beat an incumbent. You can too.

Here’s my second and final suggestion to you, Governor Romney. Pick a running mate who not only is brilliant but also can clearly, effectively and passionately articulate your core beliefs, values and principles about American exceptionalism, limited government, religious freedom and free enterprise. I’ve considered those people who purportedly are on your short list and one stands strongly above the rest. Frankly, this potential running mate is inspiring regardless of the issue he addresses and regardless of whether he speaks contemporaneously at a rally, gives prepared remarks on the Senate floor, or responds to tough questions from the media. That individual is Marco Rubio.

If you haven’t done so already, listen on YouTube to Rubio recently being interviewed by Jon Stewart on the Daily Show. Consider how clearly, boldly and persuasively Rubio articulates conservative principles and positions without making personal attacks or relying on meaningless platitudes. Jon Stewart was left almost speechless because he couldn’t catch Rubio in any of the snares he set up, including the statistics to support his claim that Rubio and his Senate Republican colleagues were the worst obstructionists ever. When Rubio explained why they did what they did, all the air came out of Stewart’s obstructionist charge. Jon couldn’t knock down any of Rubio’s arguments with logic, facts or even emotion. You will probably conclude as I have how Rubio as a running mate can be a critical asset to your winning the Presidency.

Choose Rubio, Governor Romney. Portman and Pawlenty certainly can fill important positions in your administration. Christie and McDonnell can continue to lead out at the state level as Governors of New Jersey and Virginia. Ryan can help us tremendously in the House of Representatives, but Rubio is the one who will fire up your base and who will motivate all those independent swing voters, including Hispanics and other minorities, to vote for your ticket. With America’s future and our prosperity and freedoms literally hanging in the balance, don’t choose a “competent” running mate that doesn’t know how to connect with and inspire the base and the undecided voters. Rubio will do that for you and with you. Besides, he’d make a great Vice President.

Troy L Tate, President of Torque Solutions LLC, is the author of The DNA of Successful Leaders: Tapping Your Natural Power to Win Friends and Influence Others and the creator of the audio program: The Missing Step: Complete Directions When Your Career Has Reached a Critical Crossroad. Troy is the father of four daughters and resides in Laguna Niguel, California with his wife and youngest daughter.

Poll Shows a Replay of 1980 – American Jewish Electorate Divided on Presidential Election

As the general election has just kicked off, with the economy getting the main focus and attention, and Obama taking some hits on his record, it is also important to see how American voters view President Obama’s conduct and his handling of issues that matter to most Americans.

Let’s look particularly at a demographic that may play an important party in determining who becomes the next President of the U.S. in November 2012 - the Jewish American electorate. Since this race is going to come down to a battle over swing states, those that historically and demographically choose the President, the Jewish population in Florida, Ohio, Philadelphia and Cleveland could be the demographic giving Mitt Romney the edge over the President.

A new poll, conducted by Knowledge Networks for the AJC, shows the mixed political mind of the American Jewish community as the nation heads into general election season. It reveals Romney making significant inroads in the Jewish community, getting the support of 28 percent, 6 months before election day. In comparison, President George W. Bush, considered one of Israel’s greatest friends, got only 24 percent of the Jewish vote in his reelection bid in 2004. Senator McCain, also known as a strong supporter of Israel during his years in the Senate, got only 22 percent.

The poll also shows President Obama getting only 61 percent of the Jewish vote, a decline of 17 points down from the 78 percent he got in 2008. 11 percent are undecided, but when asked whom they are leaning towards, 5% picked Romney and 6% picked the president. Even before the Veep pick, the national convention, and the campaign effort which is expected to be aggressive and carefully area targeted in the months ahead, that gives Mitt Romney roughly 33% of the Jewish vote.

Based on this poll data, one could confidentially assume Mitt Romney getting around 39% of the Jewish vote in November. It matches President Reagan’s 1980-1984 support.

The analysis is based on poll data, which could be spinned and twisted brilliantly by both campaigns, but also gives us a glimpse of how the electorate is somewhat similar to 1980 when Ronald Reagan challenged President Jimmy Carter. When asked for the most important issues in deciding their vote, 80 percent of American Jews cited the economy, 57 percent health care, 26 percent national security and 22 percent U.S.-Israel relations. But among those who are more focused on national security concerns or U.S.-Israel relations, only 42 percent would vote for Obama. Forty-four percent of those who cite national security and 45 percent of those who cite U.S.-Israel relations would vote for Romney.

Regardless of how the respondents intend to vote, 60 percent think the Democratic Party is more likely to make the right decision in dealing with Iran’s nuclear program. 37 percent choose the Republican Party. The same is with national security issues and the economy in which 36% trust the Republicans compared to 60-62 that trust the Democrats.

Nonetheless, if this election is a combination of the economy and national security issues, based on the assumption these factors will be key in determining the support each candidate might get – the President’s record, his name recognition, his incumbency advantage and Mitt Romney’s aggressive campaigning mode, one could definitely expect Mitt Romney to pick up high support among Jewish voters. Consequently, that would create an opening and opportunity for the Republican party to open it doors, run competitive Jewish candidates, make Jews feel comfortable in the GOP party, and most of all, be just enough to tilt some highly contested Battleground states in Mitt Romney’s column.

Frontrunner Romney: Columnist Says ‘Stop Beating Up on Mitt’

We know politics produces disparagers, maligners, and mud-slingers. Primary politics usually means a frontrunner takes disparagement, maligning, and mud-slinging from both sides.

After the presidential debate last week - a sort of official GOP political taking the plunge - the talking heads, news pundits, and those with an elephant in the fight generally called for Governor Romney’s opponents to go after him; to deluge him with the muddy-water of the business. That’s why the following article caught my eye…

While not in complete agreement with the author, it is a refreshing, ‘come-up-for-air’ read and a good way to start the week:

Stop Beating Up On Mitt

Presidential primaries have a purpose. They test the candidates’ ability to face the opposition in the general election. Whatever is thrown at you by your own team usually pales in comparison to the abuse you receive from your opponents. Unfortunately, what some Republicans are throwing at Mitt Romney, last Monday’s Republican debate notwithstanding, is way off base.

Romney is receiving criticism principally on his efforts to reform the health insurance system in Massachusetts while he was Governor. By now, Romney has refined his response without pointing fingers at his successor, liberal Democrat Deval Patrick, who enacted changes that made the program far more costly and less effective. All of this reproof is pointless because Romney has no intention of replicating it on a federal level, nor would he have to appease a legislature overwhelmingly comprised of left-wing Democrats.

Mr. Romney has clearly stated that he will order his Secretary of Health and Human Services to issue exemptions from ObamaCare to all fifty states; meaning that the only individuals subject to this horribly misguided legislation and its crushing regulations will be the residents of Washington D.C. Frankly, that’s quite fitting. He’s also confirmed that he fully intends to work toward repeal of ObamaCare. What more can you ask of the man?

Romney is also accused with being short on charisma. Are we electing a President or head television huckster? We’ve already elected a hollow orator, but he’s a little short on the more vital Presidential qualities — starting with leadership. Romney has been proven to be an effective leader in both private industry and the public arena. For example, he averted a major national embarrassment by stepping in to professionally manage the 2002 Salt Lake City Olympics. He not only administered operations of the Olympics, but tactfully and sensitively worked with both the international community and the IOC. America needs an experienced leader who can get things done — not just smile and hope.

Some critics dismiss him because of his unsuccessful candidacy in 2008. It brings to memory Ronald Reagan, who spent the years 1976 to 1979 gathering support for his 1980 Presidential run. Like Reagan, Romney has spent the past three years building relationships, supporting other Republican candidates, and raising money – all in preparation for his formal announcement. This is the tried and true path to the White House. When we select inexperienced newcomers, we often end up with failures such as Carter and …

Republicans yearn for another Reagan. Alas, there will never be another Reagan any more than there will be another John Wayne, Babe Ruth or Marilyn Monroe. But Romney provides something that no other Republican candidate can deliver. He can dismantle Obama without offending voters. He reeks of nice. When Reagan destroyed Carter, he reeked of nice. There was no nasty side to Reagan and there’s no nasty side to Romney. Swing voters like that — a lot[…]

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Continue reading here and while you’re at it, leave pro-Romney comments there.


► Jayde Wyatt

UPDATE from Ross
Our friends at Americans Needs Mitt ask “Romney Was Right on Pledge. Will Anyone Admit It?”

Hat tip to Rightspeak for the following video:

Also, check out “Why Mitt Romney Came Out as the Winner in the SBA Pledge Controversy”. A big reason is because SBA Set Trap for Romney, Caught Cain, Then Choked.

Finally, Mitt isn’t the only who saw through the SBA pledge. Check out Cain and Romney were Right Not to Sign SBA List’s Ridiculous Pledge! Mitt’s got Jennifer Rubin on his side on this issue as well. The candidates who are trying to use this as a way to hurt Gov. Romney among pro-life voters are looking very silly now.