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Every American has heard of Twitter — yes, even you have — right? Not every American knows what Twitter is however. Candidly, until about six months ago, I didn’t care to know and what I had heard of this new social “medium” made me think it was just another fad designed to waste time. Just as email can be an enormous time waster, it has led to incredible advances in productivity.
Twitter can be a very powerful, productive tool in the promotion of a service, message, product, or candidate! Once I learned how Twitter was being used to promote the record and attributes of presidential candidates, I was in! What is it exactly? This is Twitter.
The Wall Street Journal carried an article Saturday titled, Dig Against Ann Romney Ignites Twitter. This brief article provides a glimpse into the power of Twitter. To give you a sense of how rapidly a message can spread, Wednesday morning Ann Romney had no Twitter presence. When Rosen made her incredible insult, Mrs. Romney instantly opened a Twitter account and by the end of that night, she had about 15,000 followers. The next morning, she had 19,000. Thursday, she was receiving about 1,000 followers an hour and ended the day at about 27,000. As I write this, she has 35,300 followers. BTW, she has sent three Tweets — her last one contains a photo of Ann Romney standing next to Callista Gingrich at the NRA convention.
The WSJ article is by Danny Yadron:
The Strategy: When a Democratic consultant’s dig at Ann Romney overtook the political conversation this week, it wasn’t just the latest skirmish between the parties. It was also the general election’s first big Twitter war, marking the arrival of the messaging system as an electioneering tool.
The controversy was set off by a comment on cable TV, but much of the rest of the daylong contretemps played out on Twitter—and at Twitter speed, underscoring how technology is making the news cycle faster with each election.
The fact that such major figures as first lady Michelle Obama, Obama campaign senior strategist David Axelrod and Mrs. Romney weighed in via Twitter shows how the microblogging network, built on short messages, or “tweets,” is helping to drive campaigns.
President Barack Obama’s 2008 campaign manager, David Plouffe, has been known to monitor reaction to the president’s events in real time by watching the message traffic on Twitter.
At Romney headquarters in Boston, several staffers spend their days in a screen-filled room monitoring Twitter feeds, among other forms of media. Compilations of posts—many from campaign reporters’ accounts—are emailed to staff after Mr. Romney’s events to give aides a sense of which stump lines got the most attention. “You have to be constantly aware of things that are moving and how people are talking about things,” said Zac Moffatt, digital director for the Romney campaign. “You’ve got real-time engagement.”
The Romney campaign considered Twitter important enough that it set up an account in Mrs. Romney’s name about a year ago. But it wasn’t deployed until Wednesday night, when Hilary Rosen, a Democratic strategist, said on CNN that Mrs. Romney was a poor guide to her husband on women’s economic anxiety, because she “never worked a day in her life.”
The Twitter format seemed the right one for a response, Mr. Moffatt said, given the late hour and how quickly the story was picking up steam.
So, the first message went out under Mrs. Romney’s @AnnDRomney sign-on: “I made a choice to stay home and raise five boys. Believe me, it’s hard work.”
The Result: Mrs. Romney’s tweet helped bring attention to Ms. Rosen’s comment—just the effect the Romney campaign wanted. Conservative commentators united behind Mr. Romney to attack the idea that raising children wasn’t “work.” The Obama campaign was thrown on the defensive at a moment when both parties had already engaged in a broader fight to appeal to women. [Click here to read the rest of the article]
Twitter is free, very easy to get started, and simple to use. It feels intimidating at first, but don’t be put off. Just dive in! Once I had mine set up (@VicLundquist), I decided to follow primarily nationally known journalists and well known politicos. And you do not need a mobile device to use Twitter — just access to the Internet.
My number one tip for deciding who you want to follow is to find someone you really respect like Ann Romney or Mitt Romney and look at those they choose to follow (“Following”) and decide if the profiles of those individuals are people you would like to hear from.
- This is outstanding: How to Use Twitter
- The basics: Twitter Etiquette 101
- An excellent YouTube: “How to Use Twitter”
- Etiquette is Important: 5 Rules of Twitter Etiquette
- Thanking others is Important: 7 Ways to Thank Someone for a Retweet
Governor Romney has 439,000 Twitter followers. Mr. Obama has 14,206,000. By the way, the number of followers does not indicate success by any means. Example: Let’s say two people follow you. One of them follows five people, including you and the other follows 50,000, including you. The first one is far more likely to see your messages compared to the second.
Presently, there are thousands of people using Twitter that have “Mitt Romney” in their profiles — they appear to be using Twitter solely to promote his candidacy for president. We need a lot more people in Twitter-land spreading the message far and wide, especially to Democrats and former Santorum and Gingrich supporters.
Please jump in and help out. YOU CAN MAKE A DIFFERENCE! Earlier this week, I responded to a Tweet to thank a person that decided to follow me and his response back was, “You’re welcome! We are going to help elect Mitt Romney as POTUS, one Tweet at a time!”
If you would like some people to follow off the bat, check below. Please join us in Twitter to get the word out for Governor Romney!
MITT ROMNEY CENTRAL Contributors’ Handles (no particular order):
Nate Gunderson: @NateGundy
Luke Gunderson: @LukeGundy
Rebel Ross: @RebelRoss0587
Jayde Wyatt: @YayforSummer
Dave P: @DavePulfoo
Adam Ebberts: @OklahomaAdam
Ben Collins: @BenCollins09
Paul Johnson: @NTSJohnson
Greg Stapley: @gkstapley
David Parker: @dparkersrs
Vic Lundquist: @VicLundquist
Other Must Follows:
Eric Fehrnstrom – Senior Adviser: @EricFehrn
Andrea Saul – Press Secretary : @andreamsaul
Lanhee Chen – Policy Director: @lanheechen
Garrett Jackson – Mitt’s Body Man: @dgjackson
Zac Moffatt – Digital Director: @ZacMoffatt
Nancy French – Evangelicals for Mitt: @NancyAFrench
Article 6 Blog – (excellent blog): @ART6B
Planet Romney – @PlanetRomney
ComMITTed to Romney – C0MM1TT3D
“Spontaneous combustion of grassroots politics is the future.” ~ Dick Morris