Mitt Romney in the Online Advertising Lead

Mitt Romney is investing more money than any of his Republican presidential rivals in online ad and digital media spending to defeat Barack Obama:

With Barack Obama’s re-election campaign and the Democratic National Committee hitting the $5 million mark in online ad related spending alone, Romney has spent more than twice as much as Michele Bachmann on online advertising and other digital efforts, and several hundred thousand dollars more than Herman Cain.

Through September, Romney spent more than $895,000 with digital consulting firm Targeted Victory, much of which most likely went towards online advertising such as display, search, and video ads.

Look below to see a break down of what various Republican 2012 candidates are spending for online advertising:


GOP Presidential Candidates
Online Ad/Marketing Spending
April-September 2011
Candidate Amount Spent on
Online Ad/Marketing Related Buys
Mitt Romney $895,229
Michele Bachmann $394,508
Jon Huntsman $100,971
Ron Paul $95,436
Rick Santorum $68,466
Buddy Roemer $41,114
Herman Cain $24,935
(not including
video production spending)


You can see that Romney has been quite aggressive in producing quick yet high quality advertisements in which he goes after President Obama Pretty hard.  Moreover, these ads are promoted across various social media sites which allows him to  reach a wider market that traditional television advertisements. As a result, Romney is using his campaign money creatively, efficiently and wisely when going on the offensive against Obama.  He has created many online commercials that has highlighted the failure of Obama’s economic policies and the negative impact that those policies have had on people across the country.

The fact that Romney is ahead in using online advertisements is significant.  Barack Obama was very skillful and forward thinking in utilizing the Internet to promote his campaign in the 2008 election.  He is sending a strong message to the Obama Campaign that they’re willing to go head to head with him in the arena of online advertising.

The fact that Mitt Romney is far ahead of other GOP rivals in online advertising shows that he’s not interested in playing the short game in winning the Republican nomination but is playing the long game by focusing on defeating Obama by competing aggressively against Obama in online advertisements.  Moreover, it demonstrates that Romney is only one who has the money, resources and determination to take Obama on in 2012.

As a result of Mitt Romney being the leader in online advertising, he’s shown himself to be the candidate who is completely dedicated to making Obama a one term president in 2012.

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