OhMyGov! is a website that monitors the interconnection between media mentions and social media activity. Their analysis reveals that the Romney campaign is the most financially supported and in the best social media position at this point in the 2012 GOP presidential race:
First, as always, we concentrate on the money. According to his Federal Election Committee quarterly report for the period March – June 2011, the former Massachusetts Governor has over $18.3 million in donations to his credit. That puts him second only to President Obama in terms of money raised, and far ahead of the rest of the GOP field. Just for some perspective, Romney raised nearly half (46%) of all the money donated to major Republican candidates in the last quarter. No other candidate raised more than $4.5 million, putting Romney in an enviable financial position.
[...] According to OhMyGov, Romney accounts for nearly 45% of the Facebook audience for Republican candidates, and ranks highly on Twitter as well.
With more than a million Facebook fans, Romney is in a class by himself in the GOP field. The second most popular Facebook candidate is Minnesota Rep. Michele Bachmann, who has almost 620,000 fewer fans than Romney. [...]
It is not only the size of Romney’s share of the Facebook pie that is impressive, but the rate at which he’s picked up followers. During the 2nd quarter of 2011, Romney gained Facebook fans at an intimidating rate (188,000+), far ahead of rivals Bachmann, Tim Pawlenty and Jon Hunstman. [...]
So what can we glean from these numbers? Are Tea Party favorites like Herman Cain and Michele Bachmann hot on the heels of establishment pick Mitt Romney? No, they probably aren’t. What one can begin to assume from these numbers however is that while some may go to Twitter for quick blurbs and sound-bites from entertaining characters (do you really think all of Sarah Palin’s followers actually like Sarah Palin?), they go to Facebook for news and updates on people they are legitimately interested in or support. Mitt Romney’s relative Facebook popularity is matched only by his undeniable financial support, a combination most candidates would take over 10,000 new Twitter followers any day.
(emphasis, italics added)
For further details, click here.
► Jayde Wyatt