Money & Social Media: Romney Campaign Leads


OhMyGov! is a website that monitors the interconnection between media mentions and social media activity. Their analysis reveals that the Romney campaign is the most financially supported and in the best social media position at this point in the 2012 GOP presidential race:

Romney Leads GOP Race for Money and Social Media

[...]
First, as always, we concentrate on the money. According to his Federal Election Committee quarterly report for the period March – June 2011, the former Massachusetts Governor has over $18.3 million in donations to his credit. That puts him second only to President Obama in terms of money raised, and far ahead of the rest of the GOP field. Just for some perspective, Romney raised nearly half (46%) of all the money donated to major Republican candidates in the last quarter. No other candidate raised more than $4.5 million, putting Romney in an enviable financial position.

[...] According to OhMyGov, Romney accounts for nearly 45% of the Facebook audience for Republican candidates, and ranks highly on Twitter as well.

With more than a million Facebook fans, Romney is in a class by himself in the GOP field. The second most popular Facebook candidate is Minnesota Rep. Michele Bachmann, who has almost 620,000 fewer fans than Romney. [...]

It is not only the size of Romney’s share of the Facebook pie that is impressive, but the rate at which he’s picked up followers. During the 2nd quarter of 2011, Romney gained Facebook fans at an intimidating rate (188,000+), far ahead of rivals Bachmann, Tim Pawlenty and Jon Hunstman. [...]

Surprised at who has the most Twitter followers?


So what can we glean from these numbers? Are Tea Party favorites like Herman Cain and Michele Bachmann hot on the heels of establishment pick Mitt Romney? No, they probably aren’t. What one can begin to assume from these numbers however is that while some may go to Twitter for quick blurbs and sound-bites from entertaining characters (do you really think all of Sarah Palin’s followers actually like Sarah Palin?), they go to Facebook for news and updates on people they are legitimately interested in or support. Mitt Romney’s relative Facebook popularity is matched only by his undeniable financial support, a combination most candidates would take over 10,000 new Twitter followers any day.

(emphasis, italics added)

For further details, click here.

► Jayde Wyatt

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4 Responses to Money & Social Media: Romney Campaign Leads

  1. keiji` says:

    That is very impressive knowing how important social media is in anything at this time.

  2. colleen says:

    Mitt attracts like minded supporters, people who are proactive and passionate about his sturdy values of freedom and free enterprise. His social media numbers and resulting funds will continue to grow. Pres. Obama may have more $ but he does not have the staying power of Mitt’s proactive patriotic values; The President’s approval numbers will continue to fade…..and he will more and more be perceived as smooth talking but blantantly dishonest to this country’s core values. Such a disconnect between what the President now says, earlier promised, but fails to deliver, will become evident as this campaign continues. Think of the story when the adoring crowd is watching the vain but nude emperor (The Emperor Wears No Clothes). Their mood quickly shifts when the little boy cries out the obvious. The adoration of Obama will be short lived because he’s wearing no clothes of wise leadership, love of liberty or love and respect of country. He is stark naked re the core principles guiding him as POTUS. Mitt will continue to educate the populace, unite them behind him, and soon replace our dysfunctional (cunning?) President.

  3. stuntman says:

    Colleen you have hit the nail on the head.

    Let’s push Mitt’s numbers up on facebook.

  4. ccr says:

    Nice comment, Colleen….